Guest feedback is the main USP for running the hotel business successfully
62% of hotel managers says that their biggest challenge is to validate whether the market needs what they’re building. External feedback is crucial for hotel business success.
That’s why it’s so important to continuously seek feedback from guests to know what they’re thinking and feeling about your hotel and hospitality you are providing. More importantly, feedback is not just about listening to guests, it’s about taking action on it.
Reason 1: A hotel business runs for customer
First reason why you should seek customer feedback is because you’re running business for them. Customers are your end users, and they’re the ones who pay for your hotel. Your job depends on how much they love it. Quite simply, your job as a hotel manager is to offering something people love. Feedback is the road that leads to that. As a hotel manager, your job is to put yourself in the customer’s shoes, empathize as profoundly as possible, and then get to work.
Reason 2: Make continuous improvements to your hotel.
You can only make improvements at your hotel if you know where improvement can be done. In the competitive environment we’re living in, you want to make sure you don’t lag behind.
As Elon Musk says:
“Constantly seek criticism. A well thought out critique of whatever you’re doing is as valuable as gold.”
As a hotel manager, it’s important you stay ‘agile’, by always staying updated on what you’re customers are thinking and feeling about your hotel. That’s why customer feedback is the silver bullet for your agility as a hotel manager.
Reason 3: For prioritizing product features.
· Give customer feedback a ranking to know which facility is most in demand.
· Make a business case out of the customer feedback to know which one is the easiest to monetize.
· Analyze your competitors to know which facilities they’ve already implemented that are working well
· Make an intuitive decision on which facility offer and work procedure would work best.
You could always test your assumptions by building a minimum viable improvement from the feedback you get.
You have to find a win-win scenario, so that the work process you decide to build are of value to both your organization as well as your customers.
Never underestimate the importance of customer feedback. It’s also important that you set some timelines around when you’re collecting feedback, so it happens at regular intervals.
As a hotel manager, treat it as your guiding light, and you’ll always be on track. Use a Property management system to handle your business. Bookeex save lots of man power. So that as a hotel manager Bookeex can be a big help for you. Bookeex is a cloud based intelligent management system a most reliable helpline for a hotel manager.